I tested their pop-under traffic on e-commerce, and the results were pretty good, especially for impulse purchase items. Their website pop ads even has a case study showing a 40% ROI for e-commerce. The secret is that pop-unders are full-screen landing pages. You can show off your product in all its glory, with bright photos and videos, which is much more effective than a small banner. Plus, retargeting those who abandoned their cart works great.
I tested their pop-under traffic on e-commerce, and the results were pretty good, especially for impulse purchase items. Their website pop ads even has a case study showing a 40% ROI for e-commerce. The secret is that pop-unders are full-screen landing pages. You can show off your product in all its glory, with bright photos and videos, which is much more effective than a small banner. Plus, retargeting those who abandoned their cart works great.